parents 'desirous of' a better way to educate their children [=parents who want a better way to educate their children]
consumers 'desirous of' saving money [=consumers who want to save money]
(..) ...the next more easy - Oh me, what have I done? I must be cruel only to be kind. Thus bad begins and worse remains behind And when you are desirous to be blessed, I'll blessing beg of you For this same lord I do repent But hell hath pleased it so to punish me with this and this with me (..)2015 Hamlet