(..) trumps negative emotion every time. We all yearn for reconciliation, for catharsis. We need Robert Fischer to have a positive emotional reaction to all this. All right, well, try this. Um... "My father accepts that I want to create for myself, not follow in his footsteps." That might work. (..)

(..) in his subconscious. The subconscious is motivated by emotion, right? Not reason. We need to find a way to translate this into an emotional concept. How do you translate business strategy into emotion? That's what we're here to figure out. Robert's relationship with his father... (..)