He looked 'familiar' [=he looked like someone I had seen before] but I couldn't remember his name.
Locals refer to the Maple Leaf restaurant 'familiarly' [='informally'] as ‘The Leaf.’
We are 'familiar with' the situation. [=we know about the situation]
(..) but he had to expect a reaction. It was a foot massage. A foot massage is nothing. I give my mother a foot massage. No, it's laying hands in a familiar way... on Marsellus' new wife. I mean, is it as bad as eating her pussy out? No, but it's the same fucking ballpark. (..)1994 Pulp Fiction