He has become a 'folk hero' in his home state because of the work he has done to help poor children.
He doesn't much care for city 'folk'. [=people who live in a city]
His 'folks' gave him everything a kid could want.
(..) There's nothing l'd deny you... ..if you would not deny me. Oh, open your heart to me, Rose. (Jack) Well, l've been on my own since l was , since my folks died. l had no close kin in that part of the country. So l left and l haven't been back since. You could just call me a tumbleweed (..)1997 Titanic