He has become a 'folk hero' in his home state because of the work he has done to help poor children.
He doesn't much care for city 'folk'. [=people who live in a city]
His 'folks' gave him everything a kid could want.
(..) Who else? There's another guy, George, but George didn't do anything. George and I saw Harry and his buddies doin' somethin'. Now, the folks at Baird, they know you and George can identify the guilty parties? Yeah, they think we can. George is a friend of yours. (..)1992 Scent of a Woman
(..) (STAMMERING) I attend Baird. Attend Baird! I know you go to the Baird school. Point is, how do you afford it, even with the student aid and the folks back home hustlin' corn nuts? (SlGHS) I won a Young American merit scholarship. Hoo-ah! (SINGING) Glory, glory Hallelujah (..)1992 Scent of a Woman