He has become a 'folk hero' in his home state because of the work he has done to help poor children.
He doesn't much care for city 'folk'. [=people who live in a city]
His 'folks' gave him everything a kid could want.
(..) Just a second Let me hear it What did you expect when you came back? It's a long time since I've seen my folks but I'm not expecting any big homecoming Stop there I want to shoot The Homecoming (..)1987 Broadcast News