He has become a 'folk hero' in his home state because of the work he has done to help poor children.
He doesn't much care for city 'folk'. [=people who live in a city]
His 'folks' gave him everything a kid could want.
(..) MAN: All right! ["You Never Can Tell" by Chuck Berry starts] CHUCK BERRY SINGING: It was a teenage wedding And the old folks wished 'em well You could see that Pierre Did truly love the mademoiselle And now the young monsieur and Madame Have rung the chapel bell "C'est la vie," say the old folks It goes to show you never can tell They furnished off an apartment With a two-room Roebuck sale (..)1994 Pulp Fiction