He has become a 'folk hero' in his home state because of the work he has done to help poor children.
He doesn't much care for city 'folk'. [=people who live in a city]
His 'folks' gave him everything a kid could want.
(..) I need your help. It's nice to be needed. It's dangerous. I'd be disappointed if it wasn't. Ultron took you folks out of play to buy himself time. My contacts all say he's building something. The amount of Vibranium he made off with, I don't think it's just one thing. What about Ultron himself? (..)2015 Avengers: Age of Ultron