He has become a 'folk hero' in his home state because of the work he has done to help poor children.
He doesn't much care for city 'folk'. [=people who live in a city]
His 'folks' gave him everything a kid could want.
(..) - I could reconnect it to the reactor. Stabilize it. - Let's move away from this location and call it in. - Right. Let's go. No, no, we'll take it from here. You stay and look after these folks. Someone sold us out. Go, go, go! - I'll die before I talk. - I'm on your schedule, captain. (..)2012 The Dark Knight Rises
(..) - His wife's in Ibiza. She left her diamonds behind, though. Worried they might get stolen. It's pronounced "Ibiza". You wouldn't want any o' these folks realizing you're a crook, not a social climber. You think I care what anyone in this room thinks of me? I doubt you care what anyone (..)2012 The Dark Knight Rises