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gimmick

Definition

  • noun: a method or trick that is used to get people's attention or to sell something
  • noun: a mechanical device for secretly and dishonestly controlling gambling apparatus
  • verb: to alter or influence by means of a gimmick
  • often used with 'up'

Examples

  • The proposal to cut taxes was just an election 'gimmick' to win votes.

  • a flashy, 'gimmicky' movie with no real substance

  • a marketing 'gimmick' [='ploy']

Movie quotes

  • (..) Bollocks. What are you gonna do, huh? We've swept this place. You've got nothing. Nothing but your bloody knives and your fancy karate gimmicks. We have guns. No, you have bullets and the hope that when your guns are empty... ...I'm no longer standing, because if I am... (..)
    2005 V for Vendetta