Their older children all became doctors, but their youngest son chose/followed a different (career) 'path'.
His friends all went to college, but he chose to 'follow' a different path. [=to do something different]
He believes the average consumer is being 'led down the garden path' by the promises in advertisements.
(..) as watchman to my heart. But good my brother... ...do not as some ungodly pastors do, show me the steep and thorny way to heaven Whilst like a puffed and reckless libertine himself the primrose path of dalliance treads... ...and heeds not his own reed - Oh fear me not - Yet here, Laertes? (..)2015 Hamlet