Their older children all became doctors, but their youngest son chose/followed a different (career) 'path'.
His friends all went to college, but he chose to 'follow' a different path. [=to do something different]
He believes the average consumer is being 'led down the garden path' by the promises in advertisements.
(..) - Playing on your fear. - I wasn't tricked, I was shown. It wasn't a nightmare, it was my legacy. The end of the path I started us on. You come up with some pretty impressive inventions, Tony. War isn't one of them. I watched my friends die. You'd think that'd be as bad as it gets, right? Pfft. (..)2015 Avengers: Age of Ultron
(..) You want to protect the world, but you don't want it to change. How is humanity saved if it's not allowed to...evolve? With these? These puppets? There's only one path to peace. The Avengers' extinction. I had strings, but now I'm free. ...There are no strings on me, no strings on me... (..)2015 Avengers: Age of Ultron