Their older children all became doctors, but their youngest son chose/followed a different (career) 'path'.
His friends all went to college, but he chose to 'follow' a different path. [=to do something different]
He believes the average consumer is being 'led down the garden path' by the promises in advertisements.
(..) And I wound up in here. Bad luck, I guess. It floats around. It's got to land on somebody. It was my turn, that's all. I was in the path of the tornado. I just didn't expect the storm would last as long as it has. Think you'll ever get out of here? Me? Yeah. (..)1994 The Shawshank Redemption