Their older children all became doctors, but their youngest son chose/followed a different (career) 'path'.
His friends all went to college, but he chose to 'follow' a different path. [=to do something different]
He believes the average consumer is being 'led down the garden path' by the promises in advertisements.
(..) I shall not want. "He maketh me to lie down in green pastures. "He leadeth.... "He restoreth my soul. "He leadeth me in the paths of righteousness for His name's sake. "Yeah, though I walk through the valley of the shadow of death... "...l will fear no evil. "For Thou art with me. (..)1939 Gone with the Wind