I think you're just 'setting' yourself 'up for' a big disappointment. [=you're expecting something that won't happen and you will be disappointed when it doesn't]
They are improving the safety of their vehicles and 'setting' a higher standard for other companies (to follow).
You will have the opportunity to view the animals in their natural 'setting'. [='environment']
(..) ...your social and license number, your bank account numbers. I don't have a bank account. - I'm a cash business myself. - What's he doing, setting up IRAs? Just fill the fucking paper in. Your real name and all your account numbers. Then we wait here. - You're shitting me. - No, I ain't. (..)2006 The Departed