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sponsor

noun: a person or organization that pays the cost of an activity or event (such as a radio or television program, sports event, concert, etc.) in return for the right to advertise during the activity or event
noun: one who presents a candidate for baptism or confirmation and undertakes responsibility for the person's religious education or spiritual welfare
verb: to be a sponsor for (something or someone)
verb: to be or stand sponsor for
sometimes used in combination
synonyms: surety, godparent, godfather

She was my 'sponsor' at my confirmation. [=she helped to prepare me for my confirmation]
He agreed to be my 'sponsor' so that I could join the club.
The tournament is 'sponsored' by local businesses.

(..) I'm going to tag along. Jonas! Son-of-a-bitch! Who is that? Jonas Miller. He's a night crawler. We all started out in the same lab, then Jonas got himself corporate sponsors. He's in it for the money, not the science. He's got a lot of high-tech gadgets. But he's got no instincts. (..)
1996 Twister