Half the patients were given the medication and the other half received a 'sugar pill'.
heavily 'sugared' coffee/tea [=coffee/tea with a lot of sugar added to it]
politicians getting money from their corporate 'sugar daddies'
(..) till you couldn't breathe. You'd do that? Yes. Yes. Did you get everything? Yes, I did. BUTCH: Good job, sugar pop. Did everything go as planned? You didn't listen to the... Ow! You didn't listen to the radio? I never listen to your fights. Were you the winner? (..)1994 Pulp Fiction
(..) Esmarelda Villalobos. Buenas noches, Butch. FABIENNE: Keep the light off. BUTCH: Is that better, sugar pop? Oui. FABIENNE: Hard day at the office? Pretty hard. I got in a fight. (..)1994 Pulp Fiction