If the company produces less of a product than the public wants, the 'law of supply and demand' says that the company can charge more for the product.
Doctors are 'in short supply'. [=there are not enough doctors]
The state is trying to disrupt the 'supply' of illegal drugs.
(..) Mr. President, this is a purposeful provocation by the Iranians to take advantage of the night's events and choke off the Western world's main supply of oil. Just as we're on our knees, they're gonna step on our throat. Aaron. I finally got past the gate. What's going on? (..)2016 TvShow: Designated Survivor Title: Pilot Season: 1 Episode 1