If the company produces less of a product than the public wants, the 'law of supply and demand' says that the company can charge more for the product.
Doctors are 'in short supply'. [=there are not enough doctors]
The state is trying to disrupt the 'supply' of illegal drugs.
(..) to whom he more adheres If it will please you to show us so much kindness and goodwill... ...as to expend your time with us a while for the supply and profit of our hope... ...your visitation shall receive such thanks as fits a king's remembrance Both your majesties might, (..)2015 Hamlet