If the company produces less of a product than the public wants, the 'law of supply and demand' says that the company can charge more for the product.
Doctors are 'in short supply'. [=there are not enough doctors]
The state is trying to disrupt the 'supply' of illegal drugs.
(..) And what of my groom-to-be? Lord Farquaad? What's he like? Let me put it this way, Princess. Men of Farquaad's stature are in supply. I don't know. There are those who think of him. Stop it. Stop it, both ofyou. You'rejustjealous you can (..)2001 Shrek