If the company produces less of a product than the public wants, the 'law of supply and demand' says that the company can charge more for the product.
Doctors are 'in short supply'. [=there are not enough doctors]
The state is trying to disrupt the 'supply' of illegal drugs.
(..) Well, it may come to change everything about him. We're the last company standing between them and total energy dominance. And we can no longer compete. Soon, they'll control the energy supply of half the world. In effect, they become a new superpower. The world needs Robert Fischer (..)2010 Inception