If the company produces less of a product than the public wants, the 'law of supply and demand' says that the company can charge more for the product.
Doctors are 'in short supply'. [=there are not enough doctors]
The state is trying to disrupt the 'supply' of illegal drugs.
(..) - Right. Different rules for us. - Nice guy. But artificial. - Thank you. If he can wield the hammer, he can keep the Mind Stone. It's safe with the Vision. And these days, safe is in short supply. - But if you put the hammer in an elevator... - It would still go up. - Elevator's not worthy. (..)2015 Avengers: Age of Ultron