If the company produces less of a product than the public wants, the 'law of supply and demand' says that the company can charge more for the product.
Doctors are 'in short supply'. [=there are not enough doctors]
The state is trying to disrupt the 'supply' of illegal drugs.
(..) That'll be forty. Forty? No, ten. Oh dear, that's no good. See. These are from our winter stock, where supply and demand have a big problem. You want to talk about a supply and demand problem? I sell ice for a living. Ooh, that's a rough business to be in right now. I mean, that is really... (..)2013 Frozen