The idea of going to college 'appealed to' him greatly. [=the idea was very appealing to him]
It is an idea that most people will 'find appealing'. [=that most people will like]
The offer is especially 'appealing to' young people who are buying their first car.
(..) the Iron Throne, but no food for her army or the people. But we won't use Dothraki and Unsullied. Cersei will try to rally the lords of Westeros by appealing to their loyalty, their love for their country. If we besiege the city with foreigners, we prove her point. Our army should be Westerosi. (..)2017 TvShow: Game of Thrones Title: Stormborn Season: 7 Episode 2