The idea of going to college 'appealed to' him greatly. [=the idea was very appealing to him]
It is an idea that most people will 'find appealing'. [=that most people will like]
The offer is especially 'appealing to' young people who are buying their first car.
(..) It's the ones who play hard to get that are always the sweetest prey. That's what makes Belle so appealing. She hasn't made a fool of herself just to gain my favor. What would you call that? Dignity? (..)2017 Beauty and the Beast