The idea of going to college 'appealed to' him greatly. [=the idea was very appealing to him]
It is an idea that most people will 'find appealing'. [=that most people will like]
The offer is especially 'appealing to' young people who are buying their first car.
(..) i just got a shitty new apartment i could offer you $ in railroad bonds well you know, since i just returned from active duty in the civil war that actually sounds very appealing oh wait, sorry that was years ago and i dont give a shit... ok teddy come on, were going to be late (..)2012 Ted