The idea of going to college 'appealed to' him greatly. [=the idea was very appealing to him]
It is an idea that most people will 'find appealing'. [=that most people will like]
The offer is especially 'appealing to' young people who are buying their first car.
(..) My money? It's missionary. I was in the Bowery, and I meet this Great Dane. A little thick in the body, but pretty. That's just not appealing to me, man. Seriously. I say we do the good cop, bad cop thing. You interrogate the witness and I growl. (..)2002 Men in Black II