The business 'went belly-up' [=went bankrupt] during the long recession.
The team 'went belly-up' in the play-offs.
a middle-aged man with a big 'beer belly'
(..) He's dead. The Seven Kingdoms are at war. And Winterfell is mine. I should have put a sword in your belly instead of in your hand. You've served this House faithfully, old man. But keep talking (..)2012 TvShow: Game of Thrones Title: The Old Gods and the New Season: 2 Episode 6