The business 'went belly-up' [=went bankrupt] during the long recession.
The team 'went belly-up' in the play-offs.
a middle-aged man with a big 'beer belly'
(..) Ingenious. Like all great performers, you saved your pierce do r'sistance for the end. A chemical weapon, distilled from cyanide. and refined in the bellies of swine. Had it worked, your followers in parliament would have watched unharmed as their colleagues were dying around them. (..)2009 Sherlock Holmes