The company claims that its product is better than the 'leading brand'. [=the brand that sells the most]
The company spends a lot of money on advertising to develop 'brand loyalty'.
This concept is 'brand-new'—no one has ever tried anything like it before.
(..) Find new friends. - So who wants to rent Fiddler? - No need. We have the special edition. Well, maybe we are like Haroon and Tanvir. Advertise your product or brand here contact today This is Dr. Sheldon Cooper. Yeah, I need to cancel my membership to the planetarium. Yeah, well, I'm sorry too... (..)2007 TvShow: The Big Bang Theory Title: The Grasshopper Experiment Season: 1 Episode 8