The company claims that its product is better than the 'leading brand'. [=the brand that sells the most]
The company spends a lot of money on advertising to develop 'brand loyalty'.
This concept is 'brand-new'—no one has ever tried anything like it before.
(..) like, "Hey, sailor," or "Up for brunch?" Ooh! How about "I'm a bottom"? Brian! - So? - I'm sorry. - It's not really our brand. - I see. Well, what about Phineas and Ferb erotic fan fiction? Now that is interesting. Read it to me while I eat my soup. (..)2020 TvShow: Family Guy Title: Movin' In (Principal Shepherd's Song) Season: 18 Episode 20