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brand

Definition

  • noun: a category of products that are all made by a particular company and all have a particular name
  • noun: a charred piece of wood
  • verb: to mark with a brand
  • verb: to put a mark on the skin of (an animal) to show who owns it
  • often + 'of'
  • synonyms: kind, grade, stigma

Examples

  • The company claims that its product is better than the 'leading brand'. [=the brand that sells the most]

  • The company spends a lot of money on advertising to develop 'brand loyalty'.

  • This concept is 'brand-new'—no one has ever tried anything like it before.

Movie clips

Movie quotes

  • (..) Sit back and reIax. I must change for the party. TONIGHT, CASINO WAR ORPHANS FUND I need cigarettes. - Which brand? - It doesn't matter, I don't smoke. But for you, I wouId shoot the Surgeon GeneraI. Mayor TiIton, may we have a word? I aIways have time for the press and my IoyaI constituents. (..)
    1994 The Mask