The company claims that its product is better than the 'leading brand'. [=the brand that sells the most]
The company spends a lot of money on advertising to develop 'brand loyalty'.
This concept is 'brand-new'—no one has ever tried anything like it before.
(..) you're a psych patient. MAGGIE: Where are we? DOCTOR: Down a liter. MAGGIE: Suction. I am stuck on Band-Aid brand 'Cause Band-Aid's stuck on me No dying now, Mr. Messinger... not until you give me Seth's phone number. I am stuck on Band-Aid brand (..)1998 City of Angels