The company claims that its product is better than the 'leading brand'. [=the brand that sells the most]
The company spends a lot of money on advertising to develop 'brand loyalty'.
This concept is 'brand-new'—no one has ever tried anything like it before.
(..) I'm not gonna let anything bother me. Good. I'll get a drink and then go home and wait for you to come stay with me. Thank God they've got my brands here. Hey, Tobias, it's Michael. I hope you get this. I need you to go over to my mother's tonight. - The Blue Men! - - Michael, it's your mother- (..)2004 TvShow: Arrested Development Title: Afternoon Delight Season: 2 Episode 6