The company claims that its product is better than the 'leading brand'. [=the brand that sells the most]
The company spends a lot of money on advertising to develop 'brand loyalty'.
This concept is 'brand-new'—no one has ever tried anything like it before.
(..) if you like them, okay? Why don't you hang out here for a second. I'll be right back. Fine. Hey, Mommy, I think I pinched a loaf in my brand new big boy pants. - What are you doing? - What's wrong? Having trouble walking? Get off me! Get off me! I'll mess you up, man. You'll have one shot. (..)2008 TvShow: Breaking Bad Title: Pilot Season: 1 Episode 1