Using plastic instead of steel will 'cheapen' [='lower'] the quality of the car.
I thought that the show 'cheapened' the lives of the people it portrayed.
The wedding ceremony was 'cheapened' by the best man's tasteless jokes.
(..) -I don't want to brag. Come on! Come on. Let's just say I have a number in mind. I haven't hit it yet. This is pretty fucking sexy. Hope it doesn't cheapen our relationship. We're people who get turned on by elite status. I think cheap is our starting point. There's nothing cheap about loyalty. (..)2009 Up in the Air