The new technology gave them a 'competitive' advantage/edge. [=a better chance than others of winning or succeeding]
It is a very 'competitive' job market. [=a situation in which a lot of people are trying to get jobs]
We offer great service at 'competitive' rates. [=rates that are close to those of other companies]
(..) Yes. Because it's my mission in life to destroy you. Well, nothing like a bit of interoffice rivalry to get those competitive juices flowing. Hannah, a word. - What do you think you're doing? - I don't know. It came out. No, no, no. It didn't just come out, you almost came out. (..)1998 TvShow: Charmed Title: The Truth Is Out There... and It Hurts Season: 1 Episode 8