He blames poor sales on 'fickle' consumers.
the 'fickleness' of the weather
(..) How are you suddenly so wise, brother? It may have escaped your attention but I am not married myself. You know why? I don't understand women any more than you do. Women are fickle. Forget her. (INDISTINCT CHATTERING) Ellisif? I came to forgive you. It is not your fault you could not wait for me. (..)2017 TvShow: Vikings Title: On the Eve Season: 4 Episode 19