He has become a 'folk hero' in his home state because of the work he has done to help poor children.
He doesn't much care for city 'folk'. [=people who live in a city]
His 'folks' gave him everything a kid could want.
(..) Kick names, take ass. Yeah, that's right. All right, just get over here, please. Mr. Lord, can you get your folks to circle up? "Mr. Lord." Star-Lord is fine. We gotta coalesce. 'Cause if all we come at him with is a plucky attitude... Dude, don't call us plucky. (..)2018 Avengers: Infinity War