He has become a 'folk hero' in his home state because of the work he has done to help poor children.
He doesn't much care for city 'folk'. [=people who live in a city]
His 'folks' gave him everything a kid could want.
(..) handling of the crisis. First contact with whoever it is that is inside that thing, and who do we have running the show? The government. That's right, folks. The same government who ruined our healthcare and bankrupted our military. Look at these people. Most of them don't even have guns. (..)2016 Arrival