He has become a 'folk hero' in his home state because of the work he has done to help poor children.
He doesn't much care for city 'folk'. [=people who live in a city]
His 'folks' gave him everything a kid could want.
(..) The Long Night is coming and the dead come with it. No clan can stop them. The free folk can't stop them. The Night's Watch can't stop them. And all the southern kings can't stop them. (..)2015 TvShow: Game of Thrones Title: Hardhome Season: 5 Episode 8
(..) to keep us out. Since when do the crows give two shits if we live? Jon: The white walkers don't care if a man's free folk or crow. We're all the same to them, meat for their army. But together we can beat them. Beat the white walkers? (..)2015 TvShow: Game of Thrones Title: Hardhome Season: 5 Episode 8