He has become a 'folk hero' in his home state because of the work he has done to help poor children.
He doesn't much care for city 'folk'. [=people who live in a city]
His 'folks' gave him everything a kid could want.
(..) I need you with me if we're going to beat them, and we need to beat them if you're going to survive. The crows killed him because he spoke for the free folk when no other southerners would. He died for us. If we are not willing to do the same for him, we're cowards. And if that's what we are, (..)2016 TvShow: Game of Thrones Title: The Broken Man Season: 6 Episode 7
(..) And if we lose this, we're gone. Dozens of tribes, hundreds of generations. Be like we were never there at all. We'll be the last of the free folk. That's what'll happen to you if we lose. The Boltons, the Karstarks, the Umbers, they know you're here. They know that more than half (..)2016 TvShow: Game of Thrones Title: The Broken Man Season: 6 Episode 7