He has become a 'folk hero' in his home state because of the work he has done to help poor children.
He doesn't much care for city 'folk'. [=people who live in a city]
His 'folks' gave him everything a kid could want.
(..) after their fathers die? AGATHE: Coins? Got any spare coins? They beg for scraps, like poor Agathe. This is our world, Belle. For simple folk like us, it doesn't get any better. I might be a farm girl. But, I'm not simple... and I'm never going to marry you, Gaston. (..)2017 Beauty and the Beast