He has become a 'folk hero' in his home state because of the work he has done to help poor children.
He doesn't much care for city 'folk'. [=people who live in a city]
His 'folks' gave him everything a kid could want.
(..) I wanna give you all a warm Washington, D.C. welcome to the White House... ...where each year we get millions of guests from every corner of the globe. Where are you folks from? Washington, D.C. - Bad choice. What about you, ma'am? - Nebraska. What brings you to the White House? (..)2013 White House Down
(..) This is really cool, John. - You're just gonna stick with "John"? - Yeah. Now The Roger Skinner Show, today live from the White House. Hi, folks. President Sawyer is one of those academics... ...and now he wants to tell the military how to run things? He's going to make peace with Iran (..)2013 White House Down