He has become a 'folk hero' in his home state because of the work he has done to help poor children.
He doesn't much care for city 'folk'. [=people who live in a city]
His 'folks' gave him everything a kid could want.
(..) ...tonight in the steel knockout. Every phone line jammed. Eighty-nine dollars on flex pay. That's easy instalments. And, folks, the knockout is only... Hey, yo, is anybody else home? Now, Terry put this one together... Where's your folks? They here? ...and I'm here to tell you... Yeah, guys, you might wanna put up like a... Already done it. Tonight, folks... Do you realize how long it's been... ...since we've offered this sword in this set? Much less the watashi and tanto as a bonus in the deal. (..)2009 TvShow: Breaking Bad Title: Peekaboo Season: 2 Episode 6