He has become a 'folk hero' in his home state because of the work he has done to help poor children.
He doesn't much care for city 'folk'. [=people who live in a city]
His 'folks' gave him everything a kid could want.
(..) I live right down the street, down in the green house. Mr. Harvey. - Hi. - Hi. How are you? - How are your folks doing? - They're fine. Good. Tell them I said hi. You know, you're the perfect person for me to run into, because I just built this thing over here (..)2009 The Lovely Bones