He has become a 'folk hero' in his home state because of the work he has done to help poor children.
He doesn't much care for city 'folk'. [=people who live in a city]
His 'folks' gave him everything a kid could want.
(..) I can't hold it. I can't hold it. He's lost it. Wake up. Help! Step back, folks. Get back. Move over to the other side of the street. Bring the canvas here. Get it up there. There's helicopter up there. Help me. All right, folks. Let's move back. Let these firemen get in here. Help me! Hold it. Get back. Get off the street, folks. All right, get along there. (..)1978 Superman