He has become a 'folk hero' in his home state because of the work he has done to help poor children.
He doesn't much care for city 'folk'. [=people who live in a city]
His 'folks' gave him everything a kid could want.
(..) I'm here, Uncle Ben. Peter. They got the shooter. He's headed south on Fifth. We got three cars in pursuit. All right, folks. Come on, move back. Get a unit to the rear! I got the back! Who's there? Don't hurt me. Just give me a chance. Just give me a chance! (..)2002 Spider-Man
(..) I missed the part where that's my problem. - You gotta get back. - I can't see. What happened? Old dude, man. Come on, folks. Keep moving, please. Keep moving. Let's go! - What happened? - Someone got hurt. - Excuse me. Excuse me. Excuse me. - Stay back. (..)2002 Spider-Man