He has become a 'folk hero' in his home state because of the work he has done to help poor children.
He doesn't much care for city 'folk'. [=people who live in a city]
His 'folks' gave him everything a kid could want.
(..) - No... What do you mean no? Ben told me he made it up. You really did learn something here. I wish your uncle could have been here. Yea, me too...and my folks. Yea, yea. Alright, you can go. Come on, and be right back. OK, guys, get together, get together right now. - Alright, 'Cheese'... (..)2014 The Amazing Spider-Man 2