He has become a 'folk hero' in his home state because of the work he has done to help poor children.
He doesn't much care for city 'folk'. [=people who live in a city]
His 'folks' gave him everything a kid could want.
(..) - Better than fair, the way I heard it. - But I'm not allowed a broom. You're allowed a wand. Bets! Place your bets! Bets taken! Bets taken here! Step up, folks! Who fancies a flutter in today's bloodbath? Smart money's on Krum to survive! Any bets? Yes, sir? Ten-to- for Fleur. There you go. (..)2005 Harry Potter and the Goblet of Fire